- KRAFT FOOD INC
- BENICÀSSIM 2012
Piñata is a project made by MID for +Castro agency and SAKE production company. The piñatas were installed for the Trident Senses brand at Benicàssim International Festival (FIB).
MID is in charge of the design, development and installation of interactive piñatas, which are controlled via Twitter messages sent by the audience. Every tweet contains a determinate hashtag, #TridentSensesPinata, which in this case, is equal to 10 cm3 of air. An electronic device transforms the message into a portion of air to inflate the piñata. As messages accumulate, the piñata explodes. In FIB, four piñatas exploded, full of chewing gum and promotional gifts.
- Latex balloons and compressed air mechanisms
- Custom hardware
- Custom software
- Web application and database management
- Design: MID, +Castro
- Technical direction: MID
- Mechatronics implementation: B. Duchesne, Pense